List: Market Mix Modeling | Curated by Nikhil Gupta | Medium

Jul 25, 2022

5 stories

Market Mix Modeling

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TDS Archive

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Dr. Robert Kübler

Bayesian Hierarchical Marketing Mix Modeling in PyMC

Learn how to build MMMs for different countries the right way

Jul 25, 2022

Bayesian Hierarchical Marketing Mix Modeling in PyMC

Jul 25, 2022

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TDS Archive

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Dr. Robert Kübler

Bayesian Marketing Mix Modeling in Python via PyMC

Estimate the saturation, carryover, and other parameters all at once, including their uncertainty

Dec 30, 2021

Bayesian Marketing Mix Modeling in Python via PyMC

Dec 30, 2021

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TDS Archive

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Dr. Robert Kübler

A Small Python Library For Marketing Mix Modeling: MaMiMo

Create marketing mix models the scikit-learn way

May 17, 2022

A Small Python Library For Marketing Mix Modeling: MaMiMo

May 17, 2022

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TDS Archive

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Dr. Robert Kübler

Introduction to Marketing Mix Modeling in Python

Which advertising spendings are really driving your sales?

Sep 22, 2021

Introduction to Marketing Mix Modeling in Python

Sep 22, 2021

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Data Science Collective

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Dr. Robert Kübler

An Upgraded Marketing Mix Modeling in Python

Make my mediocre marketing mix model much more mighty

Sep 23, 2021

An Upgraded Marketing Mix Modeling in Python

Sep 23, 2021

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